Bakery website redesign with a 3x increase in conversion rate
A bakery with a recognizable brand and loyal audience, offering fresh pastries through the website and physical stores. The main request from the client was to increase website order conversion and improve the visual presentation of products. The website serves as a showcase, a customer acquisition channel, and a point of online communication with buyers.
The client approached us with the need to improve the efficiency of online sales through the website. We focused on the following tasks:
- Increase the website’s conversion rate into orders
- Create a visually appealing website with a focus on "tasty" product cards
- Integrate the website with the bakery’s CRM system
- Prepare the website for future SEO promotion
The solutions in the project were aimed at improving the user experience and creating a convenient sales tool for the business
Developed
a new design in brand colors, visually emphasizing the brand’s style and aesthetics.
Placed the
full product menu on the homepage with photos, descriptions, and promotions.
We implemented
an anchor sidebar menu for quick navigation through categories.
Added sections
with gifts and promotions to increase engagement and stimulate purchases.
Set up
CRM integration in product cards to capture user interest.
Added all
necessary SEO fields to the admin panel for future site optimization.
The project focused on marketing and visual content, and required a special approach to navigation convenience.
The website redesign allowed the business to reach a new level in online sales. A visually appealing catalog, convenient navigation, and marketing blocks led to a multiple increase in conversion. CRM integration simplified order processing, while SEO preparation laid the foundation for future growth.
* Website development according to the technical requirements and within the client's budget.
Product cards
are adapted for emotional perception — photos, highlights, and order buttons.
The design
was created with a focus on the mobile audience, which generates the majority of traffic.
Integration
with the CRM allows tracking user actions down to specific products.
- The website has become the main channel for attracting online orders.
- Users navigate the product range more quickly and complete purchases faster.
- The bakery team received a manageable tool that can be easily updated without developers.
- The increase in conversion confirmed the effectiveness of the site’s visual design and logic.
The website completely transformed the brand’s online perception and became an effective sales tool. User engagement and average time on site increased — and most importantly, conversion rates grew significantly.
Client Trust Rating
1,8 %
conversion rate before the redesign
6,9 %
conversion rate after the redesign
6+ %
conversion to cart BEFORE redesign
12,8 %
conversion to cart AFTER redesign
What questions do our clients ask us and what objections do we hear most often
Timelines depend on complexity: a one-page site can be completed within a week, while more complex corporate solutions may take a month or longer.
It depends on the functionality, design, scope of work, and specific requirements. The more complex the project, the higher the cost.
We develop various types of websites: landing pages, corporate websites, online stores, portals, and more.
