Online catalog for a manufacturer of workwear and footwear with Bitrix24 integration
The company is a manufacturer of workwear and safety footwear with over 25 years of experience in the market. Its core activities include the production and distribution of both standard and custom-designed apparel and footwear for industrial workers, enterprises, and specialized clothing for children and adults. The business primarily serves wholesale buyers and corporate clients.
As part of the project, we focused on addressing the key priorities outlined by the client in the technical specifications.
- Develop a user-friendly catalog website with filtering functionality and detailed product pages
- Integrate with the Bitrix24 CRM system to optimize internal processes
- Populate the site with over 300 product cards, each with a detailed description
- Build the website structure with future SEO promotion in mind
- Lay the groundwork for future online payment integration, expanding the site into a full-fledged online store
What Did We Do?
We implemented the project with precise alignment to the corporate style and functional requirements
We prepared
a layout in the brand's official colors, based on the brand book, logo, and client preferences
Built a
catalog with classification by clothing type, footwear, sizes, and seasons
Placed over
300 products with individual pages, descriptions, specifications, and photos
Integrated
Bitrix24 CRM: requests from the site are automatically routed to the appropriate department
We implemented
responsive layout and basic SEO setup (URL structure, headings, alt texts, meta tags)
Laid the
technical foundation for integrating online payments, shopping cart, and inventory-based filters
The website not only showcases the products but also serves as a foundation for future scaling into a full-fledged e-commerce platform. The focus is on usability, reliability, and readiness for growth.
The new website allowed the client to centrally present the entire product range in one place and establish a lead generation channel through CRM integration.
* Website development according to the technical requirements and within the client's budget.
Direct CRM
integration via webhook, without third-party plugins
Section structure
built based on search groups and SEO category logic
Scalable foundation
support for adding payments, filters, and inventory management
- Improved transparency of the product range for potential clients
- Streamlined request processing through automation and reduced manager workload
- Established a foundation for launching SEO promotion and further digital expansion
- The website became a core digital platform for the company’s online presence
The website became a reliable digital platform that unified product presentation and the internal request processing system. Thanks to a well-thought-out structure and CRM integration, the company gained a tool that simultaneously increases brand awareness and optimizes internal processes.
Client Trust Rating
+47 %
increase in incoming requests from the website compared to the previous version
3,2 %
average website conversion rate to lead
20 +
new corporate tailoring requests in the first month
What questions do our clients ask us and what objections do we hear most often
Timelines depend on complexity: a one-page site can be completed within a week, while more complex corporate solutions may take a month or longer.
It depends on the functionality, design, scope of work, and specific requirements. The more complex the project, the higher the cost.
We develop various types of websites: landing pages, corporate websites, online stores, portals, and more.
